Provide an efficient, flexible UX for digital editors to send push notifications with breaking news alerts to their local TV news station audiences.
I’ve been leading cross-functional teams to build product features using an iterative and agile process. I designed our product development process to encourage iterative development, experimentation, and learning about how users interact with the product.
A great example of our process in action was during the development of our broadcast CMS product. We implemented an MVP feature allowing broadcasters to publish breaking news alerts to their app and web visitors through banners and push notifications.
After learning a lot about how customers used the feature through interviews, observation, and analysis of analytics data. We used a technique called story mapping to develop a shared understanding of the users and their tasks. We realized we needed to redesign the interface to focus on the user workflow. The developers also took the opportunity to refactor the apis and web application code to be more flexible and reliable as we moved forward.
The challenging part of the interface design was to come up with a way to give editors flexibility to customize aspects of the breaking news alerts in each separate channel if they wanted or needed to, but to let them publish an alert quickly if they just wanted to push something out. In the end, I decided to go with expandable sections for each notification channel.
The following image is a screenshot of the final product, and then a video demonstrating how it works.
Read more about how we used analytics data to improve the user experience of our breaking news alert publishing interface in the highlights of my UXPA Boston 2019 presentation.